This week’s tool:


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Stacey asks about which Social Media channels to be on to connect with a young demographic, and if cross posting is a good idea:

  • Facebook is still the largest user base, so don’t let it go.
  • If you’re using Facebook consistently and seeing growth, reach a younger demographic on instagram or twitter – both have it’s perks as far as content and strategy.
  • Maximize the strengths of each platform (twitter is real time, instagram is image driven)
  • Send a consistent message across each platform, but it doesn’t have to be an identical message.
  • It’s cool to cross-post. Some people prefer one channel over another, so they won’t know you’re cross posting.  Other people will see the same post, but at different times or in a different context.

Have a church communications question you’d like answered? Ask it here.  We’ll reply to all of them and pick a few for our podcast!



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