Categories
Marketing Podcast Tools

Podcast: How to create an experience for both new visitors and your church goers

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This week’s tool:

Display your PDF like a digital magazine (with page curls and everything) using issuu.com. Ryan Holck from Rad-Ideas.com uses this for multiple church clients, but recommends paying the $35/month for the premium version, since there is no control over the ads on the free account.

Check out my latest project for Life Church in Fort Myers, Florida where I oversee Marketing & Communications. This is our yearly ‘missions’ magazine: ATK 2017 Magazine.

On this week’s podcast, Marco asks about how to appeal to both church goers and non-church goers, and we talk about the 4 reasons someone comes to your church (Read the full blog post here).

Marco also asks what we can do to encourage our people to invite their friends to church.  There are a few ways but the biggest is to BE CONSISTENT! Let people know exactly what to expect at your church so they can set the expectations for the friends they invite.

 

Have a church communications question you’d like answered? Ask it here.  We’ll reply to all of them and pick a few for our podcast!

 

 

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Categories
Advertising Marketing Podcast Tools Website

Podcast: Is my church’s website for new guests or our congregation?

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This week’s tool:

Unsplash is a growing library of “do whatever you want” photos from all over the world.  For a quick hit of inspiration, sign up for their email newsletter where they’ll send you 10 new photos from their library every 10 days.  This is one of our go-to resources on the fly to grab a photo to overlay a quote or a quick promo image with text.  Most of our blog post featured images are generated from Unsplash content!

 

Today’s question comes from Dan:

How do you decide if your church’s website content should be focussed on guests or on regulars?

A few thoughts:

  • Keep your home page content targeted to new guests, especially what they will see before they scroll.
  • New guests need to instantly get a sense of what your church is about and if they want to connect with you.
  • Use your subpages of your website for information your congregation needs: Upcoming events, registration forms, membership information, etc.
  • If possible, choose real photos of your church on your website over stock photos.
  • If you need to use stock photos, make sure they accurately represent what someone will experience when they visit your church.

Check out my ebook: TrustGlue: 11 ways to create a first impression that sticks and look for the section on making a first impression for new guests using your website.

From Brady Shearer at Pro Church Tools, here are 11 things your church website needs based on an eye-tracking study from new visitors. Read more…

 

Have a church communications question you’d like answered? Ask it here.  We’ll reply to all of them and pick a few for our podcast!

 

 

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Categories
Advertising Podcast Social Media Tools

Podcast 9: Which Social Media channels could you use for your church plant?

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This week’s tool:

More than a backup storage mechanism, dropbox is a great way to share files between departments, send proofs to other team and get their feedback on the sidebar next to the document itself. For live collaboration, have a shared dropbox folder to save images, quotes and videos from your phone, tablet, laptop desktop or all of the above. Click here to sign up for free trial account!

 

Nicole asks about how many social media channels her church launch needs.  Here are a few ideas:

  • Get intentional and successful on one channel before expanding to other channels.  You’ll be more engaged with your audience if you do one channel well, rather than a few channels poorly.
  • If you’re not sure which one channel to start with, I would recommend Facebook: It’s already got the largest audience, and the most versatile options for what you can post.
  • If you’re not sure if you need a Facebook page or Facebook group, read this info here!
  • You’re going to have a lot of decisions to make in your first 30 days managing your Social Media. Here is an article about what to expect and what conversations to have with your team.
  • When you’re ready to move to a second channel, consider instagram. You can do live ‘stories’ like snapchat, video and image posts with longer status than twitter.

 

 

Have a church communications question you’d like answered? Ask it here.  We’ll reply to all of them and pick a few for our podcast!

 

 

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Categories
Marketing Podcast Tools

Podcast 007: What to ask during a Church Communications Interview

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This week’s tool: Backup Buddy

 

Schedule and save your wordpress website backup to a secondary server (Backup Buddy subscription includes space on their own “Stash” storage server) and seemlessly duplicate or migrate your wordpress website from one domain to another.

Kyler asks about what questions to ask at a church communications interview.  Here are a few ideas:

  • Ask for clarification on any items that may be vague.  Words that are descriptive could mean something to you that means something different to them.  “Flexible hours” – Could mean I can work 30 hours this week and 50 hours next week, or could mean that I work 40 hours every week, but I get to choose if that’s mornings, evenings, weekends, work from home, etc.  Are the flexible hours my choice (I can set my own schedule) or are you meaning that at the beginning of each week, the employer will tell you which evenings and morning you’ll be working and the employee has to be flexible with their hours?
  • Why is now the time to fill this position? Is it the first time the position is open? Has someone been promoted?
  • Before your interview, secret shop the church, and bring some ideas to the interview.

Have a church communications question you’d like answered? Ask it here.  We’ll reply to all of them and pick a few for our podcast!

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Categories
Advertising Podcast Tools

Podcast Episode 6: The future of Print vs Digital in Church (with Ryan Holck)

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This week’ tool:

 

 

Use ChurchIpsum to generate hilarious cliche church text content to use as placeholder text when working on print or web projects for your church.  The cheesiness will be extra incentive for that person to get you the proper text content you’re looking for…

 

Theresa asks about the future of print and digital in your church.

We had Ryan Holck from Rad-ideas.com to answer Theresa’s question. Here are some of his thoughts.

  • Different generations will best retain information in different ways – some in print and some in digital. Some people would miss content if print is entirely removed.
  • Use both as a tool to be redundant and get important information out in multiple ways.  Print can become a smaller dynamic, but during that process, be strategic with how you use it.
  • Use print as an introduction and point people for complete information to a digital resource (like your website).

 

How to transition some of your print to digital:

  • Use Email as an alternative to your church bulletin, and use email as a reinforcement for what you put in print.
  • Start by converting your print to a PDF and make a download link available.
  • Convert your PDF to a digital magazine format using a service like issuu.com
  • Design an email with MailChimp.com and print it for pickup as needed.

More ways to connect with Ryan Holck from Rad-Ideas.com:

 

Have a church communications question you’d like answered? Ask it here.  We’ll reply to all of them and pick a few for our podcast!

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Categories
Podcast Tools

Podcast: Ways to effectively use your email list

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This week’s tool:

 

mailchimp-logo

Create email newsletters that blow text emails away with Mailchimp’s drag and drop builder.  Add pictures, your logo, texts, links to blog posts and Social Media sharing buttons, and allow them to look after your list administration.

Add a button on your Facebook page or website where people can sign up, and then when someone unsubscribes, Mailchimp looks after your list.

 

I recently wrote a post on ThatCC.com community blog on 5 ways to maximize the effectiveness of your email list.

 

 

Have a church communications question you’d like answered? Ask it here.  We’ll reply to all of them and pick a few for our podcast!

 

 

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Categories
Social Media Tools

11 Free Tools for Church Communicators

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77_dropbox-logo1. Dropbox:

Store your files in the cloud, backup important projects and work on them across multiple devices.  Start a project on your desktop, access it on your laptop at a meeting, then on the weekend if someone wants to see a project, pull it up with your iPhone app and email it to them.

Invite team members to start their own free account, and you can share folders with recurring digital assets (like logos or letterhead) or shared documents (write a document, then send the link to someone else to proof read).

Each time you invite a new user, dropbox will say ‘thanks’ by increasing your storage space, and their free account is enough to get you started, backup your working files and try it out for as long as you’d like.

 

chat-slack-color2. Slack:

Slack is a chat app on steroids.  If you’re using a Facebook group or text message thread to communicate with your team, imagine being able to group your chats: communication projects, personal needs, funny comments, feedback, stage design ideas or communications about your upcoming volunteer banquet.

Slack includes different “channels” – chats based on topics.  When you upload a file, like a design proof, for instance, other users can comment on that proof so you know how to make revisions.

Slack also comes with multiple add ons, so you can find an app for finances, expense tracking or communication integrations.

 

3. Unsplash:

Royalty and copyright free stock photos – use however you when, wherever you want as much as you want.  From their site:

“…you can copy, modify, distribute and use the photos for free, including commercial purposes, without asking permission from or providing attribution to the photographer or Unsplash.”

Landscapes, people, cityscapes, coffee mugs, abstract textures, device mockups or specific concepts – they have them, and they add 10 photos every 10 days.  Every time you check back, their library seems to grow.

(if you can’t find what you’re looking for, there are plenty of other stock photo libraries, but personally, I use bigstockphoto.com)

 

4. Evernote:

screenshot-2016-11-19-00-45-50Save passwords, creative ideas, and details you may need to reference later in a way that groups related topics, but is easily searchable for specifics.  Snap a picture of a rough sketch and make some notes to remind you what it’s all about, then share those notes with someone else, along with project timelines and task lists.

Quick integrations will allow you to grab a website page to save and read / reference later along with searchable notes about why that page is important.

 

 

mailchimp-logo5. Mailchimp:

Create email newsletters that blow text emails away with Mailchimp’s drag and drop builder.  Add pictures, your logo, texts, links to blog posts and Social Media sharing buttons, and allow them to look after your list administration.

Add a button on your Facebook page or website where people can sign up, and then when someone unsubscribes, Mailchimp looks after your list.

I recently wrote a post on ThatCC.com community blog on 5 ways to maximize the effectiveness of your email list.

 

6. Open.Life.Church:

lifechurch_open_network_logo2x-cf176ee6f27d2a4fa59afcdf3dfa78c4Living out their value of irrational generosity, Life.Church based in Oklahoma has created a pile of tools, apps and training content to serve the church.

My favorite tool is their resources section, which I use regularly for sourcing pre-made scripture art.  They also have complete series packages, quotes from speakers, leadership material, kids collateral and music for your projects. (Check out their details on specifics on how and when you can use those materials.)

You’ll need to sign up for an account to access their resources, but the account is 100% free here.

 

7. Canva:

unknownNot everyone can take the time to learn Photoshop, and if you’re looking to create some quick graphics for social media, Photoshop is probably overkill anyway, so get a free account from Canva – preloaded background images, fonts, design layouts already sized for Social Media and end results that will make you look like a seasoned pro!

Want to take some workload off of your plate?

Invite department leaders to your canva account, upload your logo, and specify the fonts they can use.  From there, they can pick from multiple pre-made layouts, put in their info, and then download the file.

 

8. Hootsuite:

screenshot-2016-11-18-23-59-38Schedule social media posts across multiple networks for specific dates and times, see interactions across multiple networks on a single dashboard (DMs from Twitter, Facebook page messages, etc.) and manage multiple accounts – for instance, connect a youth group twitter account, a church twitter account, and a Facebook page.

Your free Hootsuite account will allow you to connect 3 social networks, give you access to some training courses, allow you to schedule content across those channels and give you some suggestions to 3rd party content your audience may enjoy.

(If you’re looking for a specific feature that Hootsuite doesn’t offer, you could also try Buffer.com or SproutSocial.com)

 

9. Recur Post:

Hootsuite is great for pre-scheduling posts for a specific date and time, but what if you have content that you want to automatically be re-posted? Recurpost.com allows you to build a library, and determine when and where those posts are shared.

logo-blueThe content you’re looking for is ongoing content (sometimes called Evergreen content): A blog post from your Pastor about what it means to be baptized, a reminder to download your podcast, an invitation to sign up to join a volunteer team, or an image that people can share to invite their friends to service.  This type of content could be as relevant on a Monday in December as it is on a Thursday in April, or anywhere in between.

Build a library on this content, and RecurPost will put it on repeat at the frequency you choose – Let’s say you have 20 posts and you want to post once a day to twitter and once a week to Facebook.  After 20 days, twitter will start back at the first piece (while Facebook is still on it’s 3rd post).  If you add 3 new posts to the library, your daily twitter post would now only repeat every 23 days.

Your Recurpost free account will allow you to build a library of 100 posts, and connect up to 3 social networks.

 

10. Project Management Software:

Most major software options have a free account (not just a free trial) to allow you to organize tasks, create checklists of recurring projects, assign projects to different team members and give status updates to different departments.  There’s a lot more to get into the benefits of each one, but here are some of the most popular options:

  • Asana – Free for teams up to 15 people.
  • Basecamp – 30 day free trial
  • Trello – Free forever, with limitations on functions
  • Podio – Free forever with limitations on functions.

 

 

Whats your favorite FREE tool that’s not on this list? Comment below so we can all check it out!

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Categories
Advertising Marketing Tools

5 Ways to maximize your email list: Guest Post on ThatCC.com

Your email list gives you access unlike any other form of media. If you can convince the recipient to open the email (1 click) then you have complete control over what is communicated, unlike your website where people have to go out of their way to visit, or Social Media where your exposure is restricted by someone else’s metrics.

Categories
Tools

Get feedback with Survey Monkey

sm_logo_fbIf you’re wanting to make a major decision that will affect your church, feedback is your friend.  There are a few ways to get that feedback, whether by posting a poll on Facebook, sending out an email and asking for a reply, or handing out a piece of paper at a service, but we’ve found that using an anonymous online survey, like Survey Monkey gives us our fastest and highest quantity of results.

They offer a free account allowing you to create surveys with up to 10 questions, and will allow you to view your first 100 responses (if you choose to upgrade for $300/year, you can see unlimited responses.)  The great thing about the free account is that if you receive more than 100 responses, survey monkey will save the additional responses and allow you to view them after you’ve chose to pay to upgrade.

Pre-made questions in multiple categories are available, so if you need to find out the age of the respondent for instance and you’re not sure how to ask “How old are you?” without sounding blunt, you can check out their demographic category for some ways that question is already worded and divided into premade responses.

Survey monkey demographic remade questions

 

 

question optionsQuestions can include multiple choice, dropdown, one line of text, and a variety of other question types – both to give you the exact results you’re looking for, and to make it as simple as possible for the user to complete the survey.

We get the most completed surveys when we switch up the question type.  For instance, if each questions is a “Yes / Maybe / No” or “Good / Better / Best” or “Always / Sometimes / Never” then mix up a mix of multiple choice, dropdowns or sliding scales.

Once your survey is built (up to 10 questions on the free plan), they give you multiple ways to send out the email – either by email, a URL (that you could copy and paste into an email, post on social media or a button on your website) or an embed code if you want to embed directly onto your website.

One of my favorite parts of using survey monkey is analyzing the results.

We have a clear goal in mind when we create a survey (ie. we want to know how people get information about what’s coming up or how they choose which service to attend) but we also like to ask some questions that help us paint a bigger picture with some bonus questions (like asking for someone’s age or do they prefer twitter or instagram).

Our surveys are usually 5-7 questions, and survey monkey will allow you to see how someone who answered a particular question also answered the others.

For example, let’s say your survey is 3 questions, and you want to learn which age group reads the bulletin so you know what events to include:

  • the person’s age
  • do they read the bulletin
  • what is their zip code (this is the bonus question – unrelated but helpful.)

screenshot-1-gender-compareExample 1: You could select one of those results (for instance: see only results from people who say “no” they don’t read the bulletin) and see how they answered the other questions, so you could see which age group is least likely to read the bulletin, or in which zip code that age group lives.

Example 2: You could analyze the people who say “no” they don’t read the bulletin, and find their zip codes.

From there, you could send them a mailer when there’s an important event coming up.

Example 3: See the results from a particular Zip code, then see which is the most common age group in that zip code.

You could use that information to create relevant snail mail promotion for small groups that apply to them, or customize a post card for that zip code about an upcoming event – this is all bonus information because you asked for a zip code.

 

Here’s a great post from Survey Monkey’s blog about analyzing your data.

 

Sign up to create your first survey here!

 

I’d love to hear about how you’ve used online surveys, what you’ve learned form them, and how you’ve gotten the best results we can all learn from.  Let us know in the comments below:

 

 

Categories
Build a Team Marketing Tools

Ask More Questions

We all know it, but sometimes we shy away from doing it: Ask more questions.
DIY-GuyIt’s the solution to not knowing enough, having misinformation, being unsure, and being sure while being clear. It’s the way we know how many pieces to print, what style the design needs to be, what emotion the message needs to create and by when we need to have sign ups or registrations.

So, why is it that we sometimes shy away from asking enough questions? Here are the 3 of the most common reasons:

 

We’re not sure what questions to ask:

How many times do you get part-way through a project and realize you didn’t ask a necessary question, or how often do you get a proof back from a department, and they say “This is nothing like I was anticipating…”? – In that moment you may be frustrated, realize you’ve wasted time, or get frustrated at the feedback because that person doesn’t ‘get’ your design.  It’s ok. You didn’t know you needed to ask that question, but there are 2 things you need to do in that moment:

  1. Ask – once you realize you didn’t ask a question, ask it now – don’t wait!
  2. Write it down – when you realize you’ve forgotten to ask a question about a project, write it down and remember to ask it next time.
  3. Create a Project Scope Outline – when you’re going into the project, ask how many copies need to be printed, by when do we need it in hand, will it be outsourced, will it be used on Facebook… etc.  Develop your process of what questions to ask (See some ideas at the bottom of this blog post.)

ACTION STEP: Next time you sit down to start a new project: end the conversation with “Is there anything I didn’t ask that you wanted to add?” Sometimes the other person will say “oh yeah, I need to have it by Thursday…” or “Can I get it printed large enough to fit in this frame?” or “Could we have 200 on hand by…”

 

We’re afraid asking will look like we’re incompetent:

How many pieces do you want printed? What if that sounds like “I have no idea how many kids we have on a weekend.” or “Would you like a 4 x 6 postcard or an oversized 6 x 8?” could sound like “I’m not sure what size a standard postcard is.”

At the end of the day, you’ll look way more incompetent if you print 200 pieces of 6 x 8 then realize they don’t fit into the 200 4 x 6 envelopes that were already handwritten with addresses.

ACTION STEP: Ask the question in a different way: “There are a lot of options and I want to help you choose the best option for your needs. Are you thinking that you’ll mail these out or hand them out?”

Or, the next possibility…

 

I don’t want to bother someone who’s not detail oriented by asking for details:

I know the feeling… someone says ‘You’re the web guy, just build me a website.’ or ‘You know the style I like, just go for it’ and we all know this means ‘I’m going to reserve the right to veto anything, and if you don’t get it right, I’m going to question if you really get me.’  This is especially difficult if it comes from someone who’s in leadership – they’re busy and you don’t want to bother them, but you want to get it right.

ACTION STEP: Create a mockup. Cut out a piece of 4 x 6 then cut out a piece of 6 x 8.  Scribble on it with a pen with info, logo, a box that says “pic goes here”.  Even though you’re getting the info you would have asked for, this looks a lot more appealing to someone who’s not detail oriented.  If you cut out a 4×6 and they say “wow, that’s really small” then they’ve answered your question.

If they’re getting flustered with the details, or it’s taking longer than they anticipated, setup a time to discuss again and bring a mockup to that meeting.

 

lightbulbA solution that covers all 3 is to build a process that asks all of the necessary questions.  For some, this is a PDF, a printout or an online form that asks if it’s print or digital / quantity needed / timeline needed by / collects who, what where, when, why, how questions / target audience /  discovers if they have any specific designs or styles in mind.  A good starting point could be CMIForms.com – a FREE tool for incoming promotion requests.

Despite which of these categories you fall into, and to what degree, the solution is going to start with you.  No incoming request form is going to be 100% complete, and you’re always going to have to ask a question – learn to be confident in what you bring to the table, and be willing to consider what is the best way to relate to the other person to get the best input they have to offer based on their personality.