Recently, I had the opportunity to talk with Justin Nava and Dave Curlee from Church Training Academy. 

At the core, CTA is all about creating a smooth presentation to remove distractions from people experiencing your service at your church, so naturally, we talk about the mechanics of your church’s announcements, and how to use them as a tool to talk about who you are as a church, and not as much what you do.

I give an example of a helpful vs unhelpful announcement (around minute 11) and at the end, Justin throws me a curveball and asks me to evaluate his announcement from Sunday. Check it out:

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