Author: Adam McLaughlin

A bun with nothing on it

It was a warm Canadian summer day, just perfect for a family picnic in the park. It was so perfect that there was a light breeze, birds chirping and I’m pretty sure I saw a unicorn. We set up under the shade of a maple tree and pulled out our meal to eat. Our oldest, 8 at the time, wasn’t feeling well, and for lunch, he asked for a bun with nothing on it. I gave him all kinds of options: ham, cheese, butter, mayo. His reply: A bun with nothing on it. Just the way he said it...

Read More

7 free ways to advertise your Christmas Concert

Christmas is an exciting time for churches.  It’s one of the easiest opportunities to bring a friend or family member to “Come hear little Johnny sing…”  Not only will a friend hear Johnny sing, but they’ll hear music they’re familiar with, be reminded of the Christmas story, and have an evening out. Each church’s goals for their Christmas concert are different: Some use it as an opportunity to get people who haven’t been to their church in the building to see what it’s like to be there, some for showcasing talents that otherwise are unnoticed, and others use it...

Read More

5 things your church can learn from Pumpkin Spice

If you haven’t heard of the Pumpkin Spice craze, welcome out from under that rock. Pumpkin Spice was originally started by Starbucks in 2003. (Here’s the full story according to Wikipedia) Personally, I don’t like the flavor of pumpkin. My wife’s favorite pie is pumpkin pie and if she makes one, I don’t touch it, but from a communications perspective, I think there are a few things to learn from… What makes the Pumpkin Spice craze successful?   It’s seasonal You can’t get it all the time, so when people can get it, they’ve missed it and they rush for...

Read More

How to sell a parachute to a penguin

Let’s say you’re going to sell a parachute to a penguin (stay with me on this) and all you know is that a penguin is a bird. That is 100% fact. You strike up the conversation like you’re talking to a sparrow or flamingo or seagull; after all, you’re talking to a bird. You start by asking how his morning flight was or when his favorite time to catch a worm is, or how long his wife incubates on the eggs before they’re hatched. The penguin has a couple of options. He can ignore you, correct you politely, tell...

Read More

4 ways to create audience-focused advertising

Advertising is an important part of what we do and the goal is to inspire a response. Something like “That’s for me” or “I hadn’t thought of it that way” or “I can be part of that”. Advertising has 2 parts: Tell people what to expect Whether you’re promoting a trunk-or-treat Halloween event, Christmas concert, a new series topic, small groups or a new members class, advertising is an essential first step, and gives people a window into what to expect from your event. When your event happens, if the event is as good or better than they expected,...

Read More

Subscribe To Our Weekly Newsletter and get your free copy of TrustGlue: 11 ways to create a first impression that sticks!

We won't share your address and you can unsubscribe at any time!

You have Successfully Subscribed!