Author: Adam McLaughlin

10 things my father in law would have taught my kids

I’ve been thinking a lot about my late father-in-law, John Power. His birthday would have been a few days ago. He traveled all over mentoring pastors and speaking at churches and started a Bible College in Saskatoon, Saskatchewan, Canada where I attended the 2-year program. At the end of my first year in 2004, he moved from Saskatoon to be the Pastor at the church where I grew up in Woodstock, Ontario. So, when I was finished college, I moved back home and married my wife. We spent a lot of time at their house both before we got...

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Announcements as easy as A-B-C

For a long time, marketers have realized that association is a powerful key to retention. Sprite is known as the “un-cola”. If you know what cola is, you can now easily remember what sprite is. Watch Facebook on September 21 and see how many people post Earth, Wind & Fire’s song “September” that starts with “Do you remember the 21st night of September?” or how often Green Day gets plays for “Wake me up when September ends” or can you guess which day of the week Rebecca Black’s “Friday” is most played? Yep, Friday. Why? Because it is easier to...

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3 things I’m thinking when I’m on stage

Someone asked me if I noticed my Pastor’s reaction to a particular joke last time I did announcements. Even though he sits in the middle of the front row, I hadn’t noticed. Actually, when I’m on stage, almost everything past the front of the stage goes blurry. I’m not short-sighted, but I’m focussed on other things so strongly that I can’t usually recall the crowd reaction. I have a few people that I trust that I will ask how people reacted because I usually can’t remember. Even though what I’m seeing in the room isn’t on my mind, there are...

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Church Announcement Prep Worksheet

We have a challenge as church communicators that few other departments have. While other departments need to know what’s going on in their area, we need to know what’s going on in everyone’s area. In light of that challenge, and my ongoing focus of bringing practical ways to help you communicate with your church and community, below is a worksheet that you can print to help you organize your thoughts about what you communicate for your announcements and how you’ll present it based on my ebook: SnorkelFork, this book title is confusing. Your church’s announcements don’t have to be. While this worksheet is nothing fancy, my hope is that by giving you this tool, you’ll be able to focus on creating your announcements and get the task out of the way to focus on the hundreds of other things on your plate. Eventually the questions on this page will become second nature to you, but feel free to print and use this page as may times as you’d...

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Stage Announcements and my new Ebook

I’ve been silent for a little while… no blog posts, email newsletters or podcasts coming from the “Church Marketing Ideas” world. It’s because I’ve been reading “Be Known For Something” by Mark MacDonald and it shook up my perspective of what I can contribute to the church communications world. The short version is I haven’t been making an effort to focus on one strategy – one thing I’m specifically good or – one thing I could be known for. I was trying my hand at social media how to and branding and photoshop tips… As I was trying to figure...

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