This week’s tool:
Free resources from Life.Church in Oklahoma – message graphics, scripture images, audio and video for Adults, Youth and Kids. Each week, this is our go-to tool to find the scriptures our Pastor used on Sunday, and schedule those graphics through the week on Facebook, twitter and instagram.
Nicole asked about increasing her church’s website ranking in Google. Here are a few ideas:
- There are a lot of ‘buzz words’ in Search Engine Optimization (SEO: Basically optimizing your website to appear as high as possible in search engine results, like Google, Yahoo, bing… )
- Nicole asks about how to setup meta tags. Meta tags used to be important with how Google decided how to rank your site, but since someone can put in meta tags that say things completely unrelated to your websites content, Google has (multiple times) adjusted their search parameters.
- 2 things to focus on: New content and how long people stay on your site.
- My recommendation is writing a blog. The ongoing content will help Google see your site is being updated, show more content for Google to show and when someone comes to your blog to read about one topic, they may stay to read about others.
Want to learn more about Search Engine Optimization directly from Google?
Have a church communications question you’d like answered? Ask it here. We’ll reply to all of them and pick a few for our podcast!