This week’s Church Marketing tool:
Faith Engine offers an entire library of content that has been proven to create engagement across multiple churches Social Media channels, in various locations and reaching many different demographics. What sets Faith Engine apart, is that it is also a scheduling tool. You can choose your content (like images, quotes or scriptures) then choose your social media channel (like Facebook or twitter) and let the scheduler know what day and time to post.
You’ll also notice that Faith Engine offers date-specific recommendations like famous quotes on those speaker’s birthdays, holidays, and calendar dates (like the first day or Spring or St. Patrick’s day).
Usually, Faith Engine is available to try for 7 days, but they are giving a special offer to our Church Marketing Ideas family with a complimentary 14 day trial. Try it out for free here!
Suzette asked a question in our blog comments about our recommendation to use real pictures of your church in your advertising to properly represent your church. If you use pictures of young families, but your church doesn’t represent that, then you will have broken trust with anyone thinking they’re coming to meet young families.
But the question then is, how can you attract new young families, if your advertising is based on your current church demographic?
I would recommend advertising about who you are as a church – what are your convictions, your desires and your current initiatives to impact your community? These common causes will transcend demographics. People will be attracted to a common cause.
Then, create and advertise events specifically targeted to young families: A fair in the parking lot, a costume party alternative to Halloween, a preschool reading club or a stay-at-home Mom’s group for instance. In each case, give some information about the initiatives your church is involved in, and how someone attending this event can participate in the next.
Take pictures during your event, and as more people come to be connected with future events and participate at your church, include those pictures in your next event or website advertising. Soon, your advertising will match the demographic at your church as you work towards generation diversity.
Have a church communications question you’d like answered? Ask it here. We’ll reply to all of them and pick a few for our podcast!