Categories
Build a Team

Stop holding pointless meetings!

Have you ever surveyed the people who’ve left your volunteer team? Maybe you oversee your Social Media team or live production or digital marketing or kids or ushers (or something else). Have you ever considered that maybe some people are leaving your team, not because of the task assigned or friction with team members, but maybe they’re leaving because of pointless meetings…

I’m not saying don’t have meetings or don’t get together with your team, but the operative word is POINTLESS meetings – the meetings that make people roll their eyes, wish they’d stayed home and disengage while thinking of an excuse not to come to the next meeting.

 

How can you tell if a meeting is pointless? Ask these questions:

  • Can I communicate what needs to be said in an email?
  • Could I record a video on my phone and send it by text message and have the same impact?
  • If I quit, would the person who takes over for me hold this meeting or find another way to communicate this information?
  • Is there a hands-on reason we need to be in a physical location together? (like new equipment, or new location, etc)
  • Have I asked a few team members that I trust if this needs to be a meeting?

 

Most of the time, especially in the world of technology that we live in, we can find alternative ways to get information to people who need it. Here are a few alternatives for a pointless meeting:

  1. Create a facebook group for your team: Post information when it needs to be communicated and don’t let anyone in who isn’t part of your team – this is a closed group for team members only and for information as it relates to your team. Build relationships in the group by welcoming new team members, posting about birthdays and mix in some topics or pointers that would usually show in a team meeting. People can see it at their convenience and comment or as a question as needed.
  2. Post a live video in the group: Team members can hear and see you expressing what needs to be said, watch it back at their convenience and ask questions as you’re live.
  3. Send an email with information or a link to a private YouTube video: Some team members don’t have or use Facebook? No problem. Send them an email.
  4. Send text messages: see above… use multiple angles to reach people. Not everyone checks their email regularly and sometimes spam filters really get in the way of important information.
  5. Phone Call: Yep, I said it. Sometimes the information you want the whole group to hear is actually only applicable to one or two people. Don’t waste everyone else’s time, and if you know someone is going to have a ‘difficult’ reaction to what you need to communicate, give them the courtesy of a private conversation.
  6. If you really need to have a short meeting when everyone is together anyway. Take 10 minutes before or after a service on a Sunday, rather than 60 minutes on an evening where everyone has to make a separate trip.
  7. Go ahead and have a meeting, but don’t make it pointless. Use the meeting to share breaking news that nobody else has. Give away prizes, celebrate your team, and give them a reason to want to come back next time. Create such a fun environment that people are disappointed when they have to miss a meeting. Not everyone will be at the meeting, so you’ll need to send an email after to people who had to miss. Don’t make people wish they skipped the meeting and just looked for the email the next day.

Find an alternative to pointless meetings, because your pointless meetings may be a reason your team isn’t growing.

Avoiding pointless meetings is one of the ways I’ve built a volunteer team that grows itself. If you’d like to learn more about that, download my free ebook here: The Pigs Are On The Runway!

 

 

 

What are some of the ways you avoid holding pointless meetings? Leave a comment below so we can all learn!

 

 

 

 

Categories
Build a Team

Build a volunteer team that grows itself

It’s never fun when a volunteer doesn’t show up, but it doesn’t have to be the end of the world. Less than a year ago, if someone quit or didn’t show up, it was too easy for me to get overwhelmed, BUT by the end of last year, my team had grown from 18 to 35 volunteers, and I only trained 10 of them – the rest were trained by existing team members.

Now I’m not scrambling to cover missing positions AND trying to recruit and train new team members.

If you build confidence, your team will grow itself.

I know, it’s crazy, but I found a way to implement 9 steps to give my team the confidence they needed to recruit and train new team members on their own. The good news is, with these 9 steps in mind you can easily implement every step a week for 9 weeks and start to see results.

Imagine 2 months from now when someone on your volunteer team says to you “By the way, I asked this person to join our team and they’re trained, so go ahead and put them on the schedule.”

This year, we’re on track that more team members will be trained by existing team members than I’ll train myself, and I promise it’s not rocket science. Those pigs can fly, but you’ve got to do these 9 steps to get them off the runway.

Categories
Marketing Social Media Tools

Best FREE Church Communication resources for 2018

These are in no particular order, but some of the best FREE resources to take your church communications game up a few notches in 2018. I’ve used these myself and continue to use them as our team grows through 2018.

These tools are not meant to your church communications job for you, but to enhance your strategy to most effectively communicate with your church and reach your community this year.

Do you have a free resource you love that missed the list? Leave it in the comments at the bottom so we can all learn together!

Church Communications Facebook Group

At last count, this group has over 17,000 people talking about everything from branding, marketing, design and lots in between.  Some are church staff and some are volunteers. It is THE ‘ask anything’ group for church communications.

If you’re not part of this group, click here to request to join and stay updated with the latest by joining their email newsletter. 

That Church Summit

A free, online conference focussing on everything digital, from Justin Dean and Van Baird, creators of That Church Conference. Summits happen at different times through the year. Register for free for the next That Church Summit by clicking here!

Unsplash.com

Starting by a commitment to add 10 new FREE photos every 10 days, unsplash.com is now growing much faster than that. This library contains everything from landscapes to people to animals to abstract photos and is curated into categories so you can find what you’re looking for. Use these high-resolution photos for free on your website, print material, social media and anywhere. Check out unsplash.com

Ready Made Stage Designs from Jonathan Malm

From ChurchStageDesignIdeas.com, this free e-book has five great options for ready-made stages, perfect for when you need something last-minute or don’t have a lot of energy to put into building something yourself. Download it here!

88 Social Media Post Ideas from Seth Muse

We have to post great content every day, so every church social media manager makes a plan, creates a schedule, and casts a vision for each platform, right? Nope. You get busy. Things pop up. Priorities shift and often you have no control over it.

It’s in those moments you just need to post something, so these are ideas for different platforms that have worked for Seth’s church. Download 88 Social Media post ideas.

Get your volunteer team to multiply by itself with Ryan Wakefield

Have you ever wished your volunteer team was on autopilot and would build itself?. Ryan Wakefield and I are finishing up editing the videos and pdf downloads that will go with the module, then this module will be part of a paid subscription to CMU.

BUT, here’s the great news (and the reason it’s appearing on my free list): IF you are game to give me feedback, I can get you full access to this new module. Check it out for free (and email me your feedback to adam@adammclaughlin.net)

2018 Website checklist from Be Known For Something

From decades of Church Website experience (helping 100s of churches get their content right), here are our top 15 tips for ensuring your website has the BEST content in the CORRECT place.

  • One simple PDF with church website tips you need to know.
  • Created to post in your office for easy reference. It’ll help you do your job faster too!
  • Use it to convince other ministries (your Pastor?) how to create the best content!

Download your website cheat sheet here!

Ultimate Digital Toolbox from Twelve:Thirty Media

An ebook with 57 Digital Tools for Every Church Creative, designed to give Church Media professionals resources they can use to make their job easier in creating experiences and building solid volunteer teams at their church. This powerhouse collection of digital tools and online resources features descriptions, links, and useful ideas in the areas of productivity, social media, volunteer culture, design, inspiration, and more. Download the Ultimate Digital Toolbox here (subscribe to their email newsletter in the lower right corner to get the toolbox)!

Easy Live Streaming from Church Training Academy

Start using live video streaming to reach an untapped online audience. Learn how you can take advantage of the 4 Live Streaming Modes to maximize your church’s reach in a digital world. Download the ebook here!

The 3 P’s Successful Promotion from Ryan Holck

This video training, cheat sheet and resource file are focused on a simple strategy to help you:

  • Increase the time available to run promotions
  • Know what and how you will promote before you start
  • Create your promotion calendar in under a minute

Check out this online course here.

The Twitter Advantage by Tom Pounder

Some churches are giving up on Twitter and that’s a mistake. This platform has unique advantages over other social platforms and can be leveraged to bring people from your community through your church’s front door. With this ebook, discover how Twitter can be one of the most effective tools in your communications toolbox. Download The Twitter Advantage.

Church Marketing Summit March 5-14 with Alejandro Reyes

Join over 5,000 church leaders, communicators, and church staff at the online summit designed to inspire and empower you with the latest marketing tactics. Discover powerful marketing growth tactics as these experts reveal their #1 marketing tips and practical, real-world, proven examples.

Take your church’s marketing to an entirely new level in 30 minutes a day. Register for free with this link.

The Ultimate Guide to Measuring Church Growth by Brady Shearer

While Pro Church Tools offers premium services like Nucleus and Storytape, one of their newest free tools is The Ultimate Guide To Measuring Church Growth (Click here to Calculate Your Church’s Score…)

3 ways your church can use Instagram stories this Sunday from Kenny Jahng

This one explains itself. This simple ebook will get you up and running on Instagram Stories by this weekend! Click here to download the ebook!

Rethinking Easter Video Training from Church Marketing University

Church Marketing University is offering a FREE video series on rethinking Easter for 2018. These are top-quality videos with ideas and information that are going to change how you approach Easter this year. (yep, it’s January and yes, Easter is less than 90 days away…) Check out the videos for free here!

TrustGlue & SnorkelFork Ebooks (from me)

TrustGlue: 11 ways to create a first impression that sticks is about aligning your core values through Branding, Marketing and Advertising to create trust with new visitors at your church so they stick around. Download TrustGlue.

SnorkelFork: This book title is confusing, your church announcements don’t have to be. Why do announcements feel so out of place and like a list void of relevant information? Becuase you’re treating them like a list of information rather than an opportunity to move your culture forward. Learn how to use present your announcements so they emphasize your church’s core values. Download SnorkelFork.

 

Do you have a free resource you love that missed the list? Leave it in the comments at the below so we can all learn together!

 

 

 

Categories
Advertising Marketing

A bun with nothing on it

It was a warm Canadian summer day, just perfect for a family picnic in the park. It was so perfect that there was a light breeze, birds chirping and I’m pretty sure I saw a unicorn. We set up under the shade of a maple tree and pulled out our meal to eat. Our oldest, 8 at the time, wasn’t feeling well, and for lunch, he asked for a bun with nothing on it.

I gave him all kinds of options: ham, cheese, butter, mayo. His reply: A bun with nothing on it.

Just the way he said it was almost rhythmic. Now in an effort to cheer him up, I started making outlandish suggestions that turned into VeggieTales-esque silly song with Larry…

Tomato? Elephant? Fingernail? Just a bun with nothing on it.

Next, because he was starting to giggle, it became:

What would you like for your birthday? Just a bun with nothing on it.

What about Thanksgiving? Bun with nothing on it too.

What would you like for Easter? Just a bun with nothing on it.

What would you like for Christmas? (He jumped in) ‘Turkey! Just kidding. Bun with nothing on it.”

I’m pretty sure the entire park heard me roaring. It was such a great quip, totally out of the pattern, and then right back in. It was a moment of fatherhood pride that, even while feeling unwell, he was right on his game to make someone laugh.

Now, whenever someone says “Just kidding” inevitably one of my boys will tag on “bun with nothing on it.” I’ve found myself explaining “A bun with nothing on it” to teachers, neighbors, and my parents when my boys bring it up because one of the most awkward feelings is being on the outside of an inside joke.

This got me thinking about what it feels like when someone visits our church and we use acronyms they don’t have any context for.

The LBS (Ladies Bible Study) group will be meeting in the ORA (Outdoor recreation area) this Thursday.

Sometimes our acronyms aren’t even specific to our church, but to our denomination or church culture.

‘Usually, I read from the NIV but today I’ll be reading from the message.’

Not only is that person feeling the awkwardness of being on the outside of inside information, but we often assume everyone gets that acronym and we don’t take time to explain it.

So what can we do? Evaluate everything you’re going to communicate in a scenario where someone outside of your church culture may hear or read it: Social Media, in a service with guests, your email newsletter or your bulletin, and view it through the eyes of someone who has never heard of a bun with nothing on it.

Categories
Advertising Church Marketing Ideas Social Media

7 free ways to advertise your Christmas Concert

Christmas is an exciting time for churches.  It’s one of the easiest opportunities to bring a friend or family member to “Come hear little Johnny sing…”  Not only will a friend hear Johnny sing, but they’ll hear music they’re familiar with, be reminded of the Christmas story, and have an evening out.

Each church’s goals for their Christmas concert are different: Some use it as an opportunity to get people who haven’t been to their church in the building to see what it’s like to be there, some for showcasing talents that otherwise are unnoticed, and others use it as an opportunity to reach people with the Gospel.

(side note: Clearly defining your goal will help you and your team make decisions about the concert.)

So you’ve decided what your goal is, music is picked, program is set and now you need to find ways to get people in the door. On a personal level, I believe the best opportunity is word of mouth.  It’s relational and the most likely to succeed, plus if you can encourage your members to invite a friend at the easiest time of year for them to get a “Yes” then they’ll be encouraged to continue it the rest of the year. Most of these methods depend on word of mouth, and the others will support it in some way.

Here are some free ideas:

 

1) Create a Facebook Event:

Create a Facebook event with your concert poster image, invite your members and request that they invite their friends.  Leading up to the concert, post images and videos of rehearsals, warm ups, set design, lighting setup and whatever else is going into the concert.  People love seeing behind the scenes of how something is put together and this will get them excited about coming to the concert.  If they like or comment on a photo in the event, it will get shared on their wall (depending on privacy settings) and their friends will be able to join the event too.

A bonus feature to clicking the ‘going’ button on a Facebook event is that they’ll get a reminder when that event is coming up.

 

2) Design images that members can use to invite their friends:

This has worked really well for us before.  Make 4 or 5 email and social media friendly image (ie. smaller than 1000px by 1000px and less than 100K) that they can forward or post on their own social media channels. (You can download 5 pre-made templates that we used for FREE here)

The upside to creating multiple images is that people can choose the 1 or 2 that they think would best suit them.

Using the same background, have one that says ‘Would you join me for an evening of Christmas Music?” and another that says “It’s a Christmas Concert! What are you waiting for?!”

 

3) Send out 2 mass emails:

The First Email:

The first email goes to your members – this can be 4 or 5 weeks before the concert.  Include the images above, a link to the Facebook event and encourage them with some ideas on who to invite.

Not sure who it invite? Here are some ideas:

Your Boss / Manager / Employees

The last client you did business with

The most recent supplier you made a purchase from

The neighbor on either side of your house

Your Building Superintendent

A Coach or instructor from  music lessons/sports/the gym

That cousin you’ve been meaning to take for dinner for a while

You get the picture. This is more of a way to spur ideas than a checklist.

The Second Email:

The second email goes out 2 weeks before your concert.  This is an email list of people who have visited your church at least in the past 12 months.  This could simply say “You’re invited.” with the images/concert poster. This may just be the opportunity they need to find an excuse or an opening in their schedule to come back for another visit.

 

4) Run a “Who are you inviting?” campaign:

Using your already existing Facebook/twitter/youtube/Instagram/snapchat following for your church, post the images created to be sent out in the email and ask people to share them to invite others.  Literally, ask people “Who are you inviting?”  As they respond, it will create ideas for other people to share.  Put up posters through your building, in the parking lot, in the bulletin, during announcements, etc. to push this idea that everyone can invite someone.

Remind your members that statistically, 4 out of 5 people will say no, so if they ask 1 person who says no, they can keep asking others. Have everyone set a goal to ask 5 people, and a very high percentage of them will get at least one “Yes.” Just because someone said no, doesn’t mean they don’t like the church.  Maybe they have a family function, aren’t feeling well when you asked, or simply aren’t interested.  That’s fine – find the 4 others on your list to ask.

Take this a step further if you choose and create postcards that can be sent out.  Everyone brings 5 addresses of people they would like to invite.  You print the postcards, they put on the address and then you pay the postage to mail them.

 

5) Craigslist and online event calendars:

It takes only a few minutes, it’s free and you can often add some pictures and tell what your concert will be like.

6) Use your church property as signage:

Your church may have a sign already lit up front, others may not.  People drive by that property all the time and may or may not realize you’re there.  A sign will let them know you’re there, let them know about the Christmas concert and give a landmark for when they choose to come to the concert (ie. Coming to the concert? We’re the ones with the 4 storey Red Banner on Main Street.)

It doesn’t have to be a traditional sign on posts on the road.  It could be painting the windows of your building to advertise the event, covering over an existing sign, using trees or bushes to string a sign across (with a string of lights, of course) or one of those rental signs with an arrow and blinking lights.  Start with the “What if?” and work your way to what matches your concert goal and budget.

You could also give your people yard signs for their lawn, posters for their HOA clubhouse or common space in their work or to hang in their front windows for people to see.

 

7) Give your members a “What’s In It For Me?”

I can’t tell you how many times I’ve heard people say “We did this big event and advertised it and our own members didn’t even come.” and the reason is, they didn’t hear about the “What’s in it for me” factor.

Make it clear why this is an event worth attending.  Let them know internally (ie. during a service) so they’ll see the benefit of coming themselves and bringing a member.  This will be dependant on your concert goal.

Some ideas: Pastor will be singing a solo, the kids will be singing 3 songs (This is great for opening the door to bringing relatives), we have our full choir singing, we’re doing multimedia and video with every song, renting fog machines and lights, live animals, entirely composed in house, live band, etc.

Maybe their “What’s in it for me?” is an opportunity to serve.  Someone may be a great singer, but not have the time in their schedule to be a part of the worship team, but they could sing for this concert.  Others may love outreach, and would be happy to serve hot chocolate and apple cider after the concert and talk with the new people while some may love to decorate and be willing to help with set design or decorating the building.

When your members see a reason to be excited to come themselves, they’ll talk about it and invite others too.

 

Have another idea not on this list? What has worked for you before? Share your idea in the comments below!

 

 

Categories
Advertising Branding Tools

5 things your church can learn from Pumpkin Spice

If you haven’t heard of the Pumpkin Spice craze, welcome out from under that rock. Pumpkin Spice was originally started by Starbucks in 2003. (Here’s the full story according to Wikipedia)

Personally, I don’t like the flavor of pumpkin. My wife’s favorite pie is pumpkin pie and if she makes one, I don’t touch it, but from a communications perspective, I think there are a few things to learn from…

What makes the Pumpkin Spice craze successful?

 

It’s seasonal

You can’t get it all the time, so when people can get it, they’ve missed it and they rush for it, then tell others it’s available. There’s something to be said for scarcity. Is there something on your church’s calendar that is too frequent? If you have a  new member’s class that 10 people attend every month, could it work better to have 30 people every 3 months? Would that give you some space to say “It’s coming up, but won’t be back for a few months.” or could it be more engaging with a larger crowd?

 

It’s a flavor so it’s portable to other food products

Pumpkin Spice is not just about a latte, but has now impacted all kinds of different food. Once realizing that PS could be more than a drink, Starbucks started making muffins, cookies, candy, and from there it took off. When Starbucks saw the success, they expanded with a “Keep something, change something” model.

The ‘Keep something’ was the Pumpkin Spice flavor, the “change something” was the actual food item – muffins, cookies, candy, etc.

Is there something that is successful at your church that you could expand with the “Keep Something, Change something” model? Could you take your Sunday service, or worship or message and turn it into a podcast? Could you take your Pastor’s notes and write blog posts?

Could you take a successful small group curriculum and turn it into a book, or create a video series for facebook, or use it for a facebook live curriculum for people who are unable to meet in someone’s home?

(Check out this post: 40 ways to repurpose your content for more ideas)

 

It’s a scent, so it can go way beyond food products

I can smell when my wife has had a PSL in my car. Product creators have taken a food product and found a way to turn that into other marketable products.

There’s car scent, deodorant, soap, and candles. The manufacturers saw the craze and decided to think outside the traditional method to market their product.

Don’t believe me? Click here for a “Pumpkin Spice” search on Amazon showing over 28,000 products…

What is successful within your church that could be adapted to connect with people outside your church? Maybe you have a date night where you offer free childcare at your church, but could you then invite people from the community, and not only provide child care, but provide dinner, popcorn and a movie for the adults. Let you church people know ahead of time and have them invite a friend.

What if you could take one of your Pastor’s series about families or marriage, keep the biblical principles, but remove the exact scripture references and publish a booklet for your people to share with friends?

Find something that works, and discover other ways to use that success.

 

Starbucks turned Pumpkin Spice into a lifestyle

Phrases like “I’m all about that Pumpkin Spice Life” have turned PSL from a drink people enjoy to imagining that it could be an actual ‘Lifestyle’ as if your life could revolve around a drink.

But what if you could communicate that serving in your church is part of your church’s lifestyle – an expectation, not a request or a great idea. Maybe that’s prayer groups or serving on a team or serving your community or giving to missions.

What could you do to create the lifestyle of what’s important to your church? How could you highlight families that have embraced that lifestyle and give new people a really easy on-ramp to that lifestyle?

 

Even people who don’t love it know about it

I have no inclination to eat, drink, smell or wear a pumpkin spice anything, but it’s everywhere, so I don’t have to love it to know it exists. Why does that happen? Because there are people all around me talking about how much they love their pumpkin spice.

How can you create a way for people who love your church to talk about it? Is it a business card invitation they can hand out, a bumper sticker, a t-shirt or posting something on facebook every week that they can use to share and invite friends to church?

Side note: Pumpkin Spice Jello… Two wrongs don’t make a right.

 

 

What have you implemented from the ideas, and which are you going to work on next? Comment below so we can learn from what’s working for you!

 

 

 

Categories
Advertising

How to sell a parachute to a penguin

Let’s say you’re going to sell a parachute to a penguin (stay with me on this) and all you know is that a penguin is a bird. That is 100% fact. You strike up the conversation like you’re talking to a sparrow or flamingo or seagull; after all, you’re talking to a bird.

You start by asking how his morning flight was or when his favorite time to catch a worm is, or how long his wife incubates on the eggs before they’re hatched. The penguin has a couple of options. He can ignore you, correct you politely, tell you bluntly what his life is like or go along with you anyway, but despite his choice of response, he’s not in a position to embrace the parachute you’re trying to sell.

Why? Because you didn’t take the time to learn about the penguin, you brought to the conversation your understanding of birds.

If you had learned about your audience, you would know that, even though penguins are birds, they don’t fly, they spend 75% of their hunting time under water and the male holds the egg on his feet to hatch while the female scavenges and brings back food.

This isn’t to say you couldn’t find an opportunity to a penguin that needs a parachute in case he fell from the top of an iceberg or needed to jump off the end of a cliff to escape a hungry seal. After all, penguins can’t fly. But until that penguin knows you understand him, he’s not interested in what you have to sell. He’ll assume you don’t understand his needs and can’t then provide a solution. Even with facts in hand (A penguin is a bird. It’s a fact) don’t assume you already know.

The same thing happens when we try to communicate to an audience we don’t understand. Whether through advertising, creating a guest experience, speaking to a crowd or building a friendship, fundamentally, you have to understand the penguin in order to sell him the parachute.

The best way to get to know him? Ask.

 

 

 

Categories
Advertising Marketing

4 ways to create audience-focused advertising

Advertising is an important part of what we do and the goal is to inspire a response. Something like “That’s for me” or “I hadn’t thought of it that way” or “I can be part of that”.

Advertising has 2 parts:

Tell people what to expect

Whether you’re promoting a trunk-or-treat Halloween event, Christmas concert, a new series topic, small groups or a new members class, advertising is an essential first step, and gives people a window into what to expect from your event. When your event happens, if the event is as good or better than they expected, then you’re starting to build trust. This is true for internal promotions (like your bulletin or announcements) and external promotions (on Social Media, road signs, billboards or mailers) and every step of the way is an opportunity to strengthen trust. Tell them what to expect and come through on it.

 

Inspire a response

Telling people what to expect is about the WHAT, and inspiring a response is about the WHY. Why would someone get off their couch on a Tuesday night and come to this event? Why would someone stay late after church or spend $25 to come to this event? If you can nail the WHY, then the WHAT just falls into place.

Here’s an example: Your favorite band is coming to town on Saturday night. It’s on your bucket list to see them and your best friend wants to take you and buy your tickets. Why do you want to go to the concert? Because your favorite bucket-list band is coming to town and you have tickets.

Does it matter if the show starts at 7 or 7:30? Does it matter if the ticket was $20 or $25? Does it matter who is opening for them? These are all the ‘WHAT’ details and at some point they matter, but they’re not the WHY behind making the decision for you.

It’s important to realize that, in this example, your WHY may not be someone else’s WHY. Maybe their “WHY” is their boyfriend is in the opening band, or their kids want to go and they want to spend time together or they have a goal of seeing a live band every month this year, and this happens to be the closest concert.

 

Discovering what motivates your audience will help you craft your “Why” message in your advertising. Here are 5 ways to discover your audience’s “why”.

 

1. Imagine you are your audience

If YOU are the target audience, what would inspire you to go? What incentive would you need? Would you want to go alone or take someone with you? Based solely on your personality, what would motivate you to arrive? Now, take those answers, and figure out how your audience is different than you. Are they in a different income bracket, or have larger families, or work later than you or newer to your church? Tweak your perspective based on those differences and figure out WHY they would want to attend.

 

2. Ask someone who has attended before

If this is a new members class, then have a survey at the beginning of the class asking how they first heard about your church, what made them want to come and why they’ve chosen to come to your new members class. That information is valuable in discovering their WHY, and using that as a way of advertising the class next time.

For instance, if they say they came to your new members class because they want to serve on your kids team and being a member is a pre-requisite, then your advertisement next time could be ‘If you’d like to get involved in serving on a team at church, come to our membership class to learn more.’

You could also do a raffle at your outreach event asking 3 questions and collecting contact info. This will help you know who came any why so you can prepare for next year’s event.

 

3. Ask someone who has not attended

This is a typical conversation for me: “I know you’ve been coming for a few months, and it’s great to see you every Sunday. Have you been to our membership class? I look after our communications here, and it would be helpful for me to get your perspective about what you think about the class.”  Answers vary from work schedule (they work every Sunday and classes are on Sunday afternoons) or didn’t realize that was a way to get to serve on a team.

At one point, we were trying to get everyone to that class within the first 3 months they started attending, so in our announcements I was saying “If you’ve started coming to Life Church in the last 90 days, we’d like to invite you to Connect At Life…”. The feedback that we received is there were people who had been coming for a 6 months or a year and how thought they’d missed the window to attend, so by focussing on one audience (people who had just started attending) I was eliminating another (people who had been around for more than 90 days).

More causally “I’ll see you Tuesday at Trunk or Treat!” and hopefully they’ll confirm, or let you know they won’t be there, and maybe offer a why.

 

4. Explore who else is reaching your audience well

In a world of Social Media advertising, YouTube and crazy amounts of big data, it’s relatively easy to track down someone who is already reaching your audience and pick apart their strategy to expose the WHY.

Need to advertise a youth event? Who are your youth following and can you figure out why they resonate?

Need to reach single moms? Look around your church to see who has their attention.

Duplicating or dissecting what’s working for someone else can help get you a step closer to resonating with that audience.

 

Remember, the WHY matters more than the WHAT. Always ask yourself “Why would someone attend this event?” and target your advertising to them. What have you found to work well in your church’s advertising? Leave a comment!

 

 

Categories
Personal

10 things my father in law would have taught my kids

I’ve been thinking a lot about my late father-in-law, John Power. His birthday would have been a few days ago. He traveled all over mentoring pastors and speaking at churches and started a Bible College in Saskatoon, Saskatchewan, Canada where I attended the 2-year program. At the end of my first year in 2004, he moved from Saskatoon to be the Pastor at the church where I grew up in Woodstock, Ontario. So, when I was finished college, I moved back home and married my wife.

We spent a lot of time at their house both before we got married and after we got married. With few exceptions, we would go to their house for lunch on Sundays, spend the afternoon talking about church, crash on the couch for a nap, and wake up for dinner and a movie.

He was a communicator like no one else I know. He was practical in everything he taught, gave you something to implement right away, and did it with memorably quick wit.

On December 6, 2008, Celine and I were at church for a worship night. Part way through, I was pulled off stage and told that my father-in-law had gone out to shovel snow, had a heart attack, and passed away without any warning.

At the time, Celine was 4 months pregnant with our oldest son. Our boys didn’t get a chance to meet him, but if he was here today, here’s what I think he would tell them.

Everyone has potential

He saw the potential in everyone. If a mistake was made, he would continue to push that person toward their potential. He could paint a picture of possibilities for someone that they hadn’t even imagined about themselves. He chose to see potential even when others couldn’t see it in themselves.

 

You have something unique to say and your view on that will resonate with the people who need to hear it

Turning a radio on doesn’t create the radio waves. Radio waves are happening all around us all the time. A radio, when tuned to the right frequency, can interpret those waves. It doesn’t matter that you may be saying something that you think has been said before. God will create connections with people tuned into your frequency and they’ll hear it from you. There’s nothing new under the sun… except you. The same message people need to hear, but said by you, will resonate with someone.

He was the first person I knew who would send out a weekly email newsletter to their church. (This is before mail chimp or email marketing was a thing … this is straight up copying and pasting a list of email addresses we had into the BCC field.) The interesting thing was that he wasn’t sending out emails to promote upcoming events at church, but he was sending out follow-up thoughts to what he spoke on the previous Sunday or teasers about what he would be speaking about the next Sunday, because he knew that the message he had on his heart was resonating with people. We would regularly have people come to hear what he had to say simply because they got forwarded that email from someone in our church.

 

Communicate intentionally

It wasn’t by accident that he said the same things over and over, and that he worded them the same way with the same inflections. It wasn’t robotic, but intentional. It didn’t matter whether we heard him speak at our church or watched a video of him speaking at another church, it was consistency at its finest. We always heard “I’m part Jewish and part Irish. I’ll fight you for a good deal on potatoes.” And everyone who came to our church was clear on what our core values were and how we were going to live them out.

 

Connect with stories

Since he spoke at many different churches in many different areas, it was important for him to connect with whoever he was speaking to. We still meet people who will say they felt like he was a friend right from the first time they heard him speak. He connected with people who had it all together and people who were so far lost they had no idea they were lost.

This picture is of the head waiter on a cruise we went on together. By the last night of the cruise, the head waiter almost hovered over our table for the meal to talk and trade jokes and stories. We got incredible table service that week.

He would talk about being a long-haired hippy looking for hope in the wrong places and putting the wrong things up his nose.  He would rarely go without telling about the constant frustration he would have in his early career as a radio DJ – that every time he moved stations, they would change to a country music format. Even though very few people listening were probably ever radio DJs, he used that as an illustration to connect to the frustration of not feeling like we’re getting anywhere in life.

Whether he was sitting on a plane, in line at the store or meeting a server at a restaurant for the first time, he could find a common connection with whoever he met.

He would say, “If you can get someone to tell you their story, they’ll probably let you tell them yours, and that’s your chance to tell them about Jesus.”

 

Connect with humour

At any given time, we were only moments away from hearing another joke. He would say, “I’m not bald, I’m just taller than my hair.” Or, because he hated fish, he would point out that when Jesus fed the 5,000, the Bible says he gave thanks for the bread, but didn’t express any thankfulness for the fish …

I can’t even begin to list the number of times we would fall apart laughing in his kitchen, and Celine and my mother-in-law would come in to see if everything was alright. We had so many inside jokes, we could get each other to bust up from a single word or phrase.

 

The first thing you say may be the last thing someone remembers

While most guest speakers would start with, “Thank you to the Pastor for letting me speak today,” he would start with something like, “God loves you so much and there’s nothing you can do about it.” And when a server would come to the table and say, “My name’s Lisa. I’ll be your server today,”  he would say, “My name’s John. I’ll be your tipper today.”

Here is a clip where he starts with, “When Jesus wanted to heal people, often times, he would teach them … He wanted to teach them because often the most important healing that takes place after you’re saved is the healing between your ears …”

 

Always take a moment to thank and encourage

If you have the time, help someone see an opportunity to grow. But if you only have one moment, just encourage someone. He knew how to set himself up to be an encourager.

When we would go out to eat, he would order a large coke with no ice (not because he didn’t like ice, but because he wanted to see if the server was going to pay attention). When they brought him a large coke with no ice, he would say, “Thank you so much. Do you know how many people add ice anyway? Your tip is going up already.” And I promise, I’ve never had better service in a restaurant than when I was with him.

 

A husband and wife shouldn’t just love each other, but they should love being in love with each other

This one speaks for itself, and how he loved his wife spoke for itself. Celine came with this expectation into our marriage, and we love being in love with each other.

 

It takes humility to rest

I never appreciated a Sunday afternoon nap until we started making Sunday afternoons at Celine’s parents house part of our routine. You could argue that I was making different choices as I got older, but it wasn’t unusual for him to take a few days a month to go away or encourage me to watch TV and stay in bed all day now and then, because he understood that relaxation is a form of trust, knowing that God’s guiding our steps, we don’t have to send that one more email in order for people to stay at our church or make one more phone call or invite that new family to dinner just to appear welcoming. There are times for all of those things, but also a time to rest.

 

Live a life that people talk about years after you’re gone

I don’t know that he would have used these words, but here I am, late at night, sitting on my laptop 9 years later thinking to myself that I need to write this so I can show my boys as they grow up to appreciate it. I hope this for myself, and I hope to instil this in my kids.

My wife got an email a few months ago from friends who had vacationed in Hawaii. While they were there, they visited a church to see what it was like. When our friends told the people at the church that they were from Canada, someone asked right away if they knew John Power. He had never been to Hawaii, but at some point a connection was made .. An incredible coincidence, and yet, a reminder of the impact he left.

 

If you knew him, what was your favorite quote? If you hadn’t met him, I hoped there’s something here to learn and his legacy lives on.

 

 

 

Categories
Presentation Stage Announcements

Announcements as easy as A-B-C

For a long time, marketers have realized that association is a powerful key to retention. Sprite is known as the “un-cola”. If you know what cola is, you can now easily remember what sprite is.

Watch Facebook on September 21 and see how many people post Earth, Wind & Fire’s song “September” that starts with “Do you remember the 21st night of September?” or how often Green Day gets plays for “Wake me up when September ends” or can you guess which day of the week Rebecca Black’s “Friday” is most played? Yep, Friday. Why? Because it is easier to retain and recall information when we have an association.

So, in order to get people to remember my 3 announcements, I tied it to the association of ABC. Instead of having to remember what all 3 announcements were, people could just remember ABC and that was enough of a clue to trigger the memory of those announcements.

For the first time since I’ve been doing announcements, a friend came to me during the week and mentioned how easy it was to remember ABC and was able to tell me what all 3 announcements were (not to say people don’t remember them usually, but it was interesting that someone brought it up later in the week.)

 

I would love to hear what memory tricks you’ve used to help your listeners remember your announcements! Comment below: