Category: Podcast

Podcast Episode 6: The future of Print vs Digital in Church (with Ryan Holck)

Post author By Adam McLaughlin
Post date January 23, 2017

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This week’ tool:

Use ChurchIpsum to generate hilarious cliche church text content to use as placeholder text when working on print or web projects for your church. The cheesiness will be extra incentive for that person to get you the proper text content you’re looking for…

Theresa asks about the future of print and digital in your church.

We had Ryan Holck from Rad-ideas.com to answer Theresa’s question. Here are some of his thoughts.

Different generations will best retain information in different ways – some in print and some in digital. Some people would miss content if print is entirely removed.

Use both as a tool to be redundant and get important information out in multiple ways. Print can become a smaller dynamic, but during that process, be strategic with how you use it.
Use print as an introduction and point people for complete information to a digital resource (like your website).

How to transition some of your print to digital:

Use Email as an alternative to your church bulletin, and use email as a reinforcement for what you put in print.
Start by converting your print to a PDF and make a download link available.
Convert your PDF to a digital magazine format using a service like issuu.com
Design an email with MailChimp.com and print it for pickup as needed.

More ways to connect with Ryan Holck from Rad-Ideas.com:

Have a church communications question you’d like answered? Ask it here. We’ll reply to all of them and pick a few for our podcast!

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Advertising Podcast Social Media

Podcast: How to create a Social Media strategy with Katie Allred

Post author By Adam McLaughlin
Post date January 16, 2017

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This week’s Social Media tool:

If you’re wanting to make a major decision that will affect your church, feedback is your friend. There are a few ways to get that feedback, whether by posting a poll on Facebook, sending out an email and asking for a reply, or handing out a piece of paper at a service.

Better than anything else, we’ve found that using an anonymous online survey, like Survey Monkey gives us our fastest and highest quantity of results. Learn more about Survey Monkey…

Here’s an awkward screen shot of Katie and Adam on Skype during our podcast interview!

Connect with Katie Allred:

Have a question you’d like answered on a future podcast? Ask here!

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Podcast Tools

Podcast: Ways to effectively use your email list

Post author By Adam McLaughlin
Post date January 9, 2017

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This week’s tool:

Create email newsletters that blow text emails away with Mailchimp’s drag and drop builder. Add pictures, your logo, texts, links to blog posts and Social Media sharing buttons, and allow them to look after your list administration.

Add a button on your Facebook page or website where people can sign up, and then when someone unsubscribes, Mailchimp looks after your list.

I recently wrote a post on ThatCC.com community blog on 5 ways to maximize the effectiveness of your email list.

Have a church communications question you’d like answered? Ask it here. We’ll reply to all of them and pick a few for our podcast!

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Advertising Branding Marketing Podcast

How to create a winning church communications strategy

Post author By Adam McLaughlin
Post date January 2, 2017

https://youtu.be/cCKycHY_lMg

This week’s tool:

Slack:

Slack is a chat app on steroids. If you’re using a Facebook group or text message thread to communicate with your team, imagine being able to group your chats: communication projects, personal needs, funny comments, feedback, stage design ideas or communications about your upcoming volunteer banquet.

Slack includes different “channels” – chats based on topics. When you upload a file, like a proof for instance, other users can comment on that proof so you know how to make revisions.

Slack also comes with multiple add ons, so you can find an app for finances, expense tracking or communication integrations.

Dan asks a great question about how to build a communications strategy. For us, we’ve built our strategy based on 3 concepts: Branding, Marketing and Advertising give us the opportunity to build trust in every interaction. We call this TrustGlue that makes people stick around when they see we’re living out our values. Download our free ebook here:

Have a church communications question you’d like answered? Ask it here. We’ll reply to all of them and pick a few for our podcast!

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Podcast

How to spread information to all of the groups in your church

Post author By Adam McLaughlin
Post date January 2, 2017

https://youtu.be/SOWPzc3bb0s

This week’s Social Media tool:

Hootsuite is great for pre-scheduling posts for a specific date and time, but what if you have content that you want to automatically be re-posted? Recurpost.com allows you to build a library, and determine when and where those posts are shared.

The content you’re looking for is ongoing content (sometimes called Evergreen content): A blog post from your Pastor about what it means to be baptized, a reminder to download your podcast, an invitation to sign up to join a volunteer team, or an image that people can share to invite their friends to service. This type of content could be as relevant on a Monday in December as it is on a Thursday in April, or anywhere in between.

Build a library on this content, and RecurPost will put it on repeat at the frequency you choose – Let’s say you have 20 posts and you want to post once a day to twitter and once a week to Facebook. After 20 days, twitter will start back at the first piece (while Facebook is still on it’s 3rd post). If you add 3 new posts to the library, your daily twitter post would now only repeat every 23 days.

Your Recurpost free account will allow you to build a library of 100 posts, and connect up to 3 social networks.

Some ideas on how to communicate information across groups at your church:

• Create tools like print material and digital assets that can be used by your small group and team leaders as invitations.

• Place the information strategically around your campus where people who will be most interested in getting involved will see the information.

Have a church communications question you’d like answered? Ask it here. We’ll reply to all of them and pick a few for our podcast!

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Podcast

How to launch a new service in your weekend schedule

Post author By Adam McLaughlin
Post date December 30, 2016

https://youtu.be/MPxOEU5GtjE

This week’s Social Media tool:

Put in your twitter account, and tweriod will tell you when when your followers are most likely to be online, so when the best times are to schedule or live tweet. Because the live of a tweet is very short, tweriod helps your increase your chances of exposure.

Katy asked about how to promote a new service in her church’s weekend service schedule. Here are a few ideas:

What is your goal: New visitors to your evening service or creating room for your visitors at your morning services?

What would motivate someone to come to a Sunday evening service?

How can you reach that person and let them know about Sunday evening service?

When you launch your new service:

Plan a launch service – What can you do at the first Sunday Night or Saturday Night service to get people to try it out? Something before service like a dinner, or something after like a movie or food trucks?

Plan to evaluate after 3 or 6 months and ask yourself the same questions above in the context of who is actually attending.

Have a church communications question you’d like answered? Ask it here. We’ll reply to all of them and pick a few for our podcast!

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